Music Video Production Best Practices
Stimulating both the auditory and visual senses makes for a memorable experience, but there are a few best practices to keep in mind when creating a video that suits your music productions. You want to engage and connect with your audience as much as possible, so understanding the fundamentals of what constitutes a great music video is essential.
If you’re looking to give those who listen to your music a better experience, there are few better ways to do it than a music video. This is particularly true given the massive influence of platforms like YouTube, Instagram, and Spotify. A music video is one of many ways you can effectively separate yourself from the pack, so take your time to do it right.
If you want to produce a music video that immerses your audience in your track, here are a few pointers to keep in mind.
Analyze the Flow and Musical Elements of Your Track
To create a music video that works, you need to review your track to understand the following:
- The tempo of your track (noting any and all tempo changes)
- The general mood of your track and any mood switches, which could involve the content of lyrics
- The meter of your track and any meter changes
- Instrumentation (how many instruments and/or synths are playing at any given time and which instruments are playing)
- The main melody or melodies (if applicable)
- The pivotal moments (such as a chorus, “drop,” or other major transition)
- Harmonic changes and changes in key (if applicable)
- Prominent rhythms, especially repeated rhythms
While there are other parameters that might come into play, these are the important elements as you begin to map out the visualization of your track. It might be helpful to jot down some notes as you review and write out the time stamps for moments or elements you would like to emphasize.
Select Scenes that Correspond to the Mood of Each Section
Depending on which Luminant Music package you select, you will have a different variety of scenes to choose from for your music videos. Multiple scenes can be added to complement any one track, so use your notes as a reference for selecting the correct scenes for each section.
You can also set markers at certain timestamps within your music, setting parameters for not only when a scene starts, but how the visuals subdivide themselves to your track, allowing you to place emphasis on certain beats based on factors like rhythm and meter.
Stay Tasteful in Your Transitions
It might be tempting at first to add several different scenes to your music videos or force the scenes to become as active as possible throughout your music, but be careful here. Too much visual transition can not only be generally distracting for your audience but can also take away from the key points for your music.
When you select a scene change or wish to emphasize one of the more important elements of your music, choose wisely. You want to keep your listeners engaged, but you don’t want to throw them out of the mix by overwhelming them.
Try Your Hand At Your Own Music Video
While Luminant Music’s video producer tool certainly can help you do the visual work, you’ll want to make your own adjustments and enhancements within the tool. After all, nobody knows the music as well as you do. Each track is unique, even if it shares many of the same elements as other tracks of the same genre.
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