How to Build an Audience Online as a Music Performer
No matter what medium you use – playing an instrument, singing, or DJing – every performer knows there are a lot of challenges when it comes to putting on a successful event. There’s equipment to haul and set up properly, soundchecks to perform, and a show to put on. It can be an uphill effort, even if it’s worth it in the end.
But before all that comes one of the biggest challenges: getting people in the door. Every event promoter knows that building an active audience is essential to continued success for the careers of a performer, but that’s no small task.
Audiences these days can be fickle, with so much at their fingertips as well as the ability to just, well, stay home and find entertainment on their TV or computers. That’s why it’s so crucial to cultivate an audience that isn’t just connected to you as a performer but engaged. While there’s no quick fix, today in our blog we’ll discuss some of the best ways to get started.
Building a Digital Presence
Like it or not, as with any business or individual trying to sell a product or service, it’s vital to be online if you’re trying to build an audience. Even if you put on the best show of your life, it’ll mean very little if you don’t have somewhere for the audience to find you online so they can connect with you.
When interacting with people after a great set or event, there’s a good chance they’ll ask where they can find more of your work, and if you don’t have a website or social media accounts to direct them to, it’s likely you’ll be forgotten.
This isn’t a reflection of you as a performer, but one of our culture at large; there’s simply too much content, and if there’s no way for an audience to connect with you online, they’ll move on to the next thing.
Specifically, you’ll want to build a website and set up a Facebook page for your music, as well as a Soundcloud. On your website, visitors need to be able to fill out their contact info, listen to demos, and get in touch with you for booking. Once you’re online, it’s time to dig in.
Organic and Paid Social Media
Now that you’re all set up on the Internet and you’ve built your social media accounts and website, it’s time to gain a greater understanding of what social media can actually do. Most of us have a general understanding that, through Twitter, Instagram, and Facebook, we can post information routinely so followers can stay up-to-date, but that’s only a fraction of social media’s capability for your personal brand.
Start with the basics. Facebook events are a great way to get people connected and remind them that something fun is on the calendar. People have shorter attention spans than ever these days, mostly inadvertently because, like we said, there’s so much content.
Having a Facebook event to get in their planner helps your audience plug in. Make a cool graphic using Canva or Photoshop if you have the know-how, and get it set up. When it comes to images, Facebook has a 20-percent policy, meaning that a graphic can only have 20 percent of the content, so make sure you get the ratio right.
Once you’ve got a handle on your Facebook profile and events, it’s time to boost. Boosting your Facebook events is a huge way to garner more views and engagement. Another avenue for engagement is Instagram, where you can post videos of your performances.
Make Yourself Available
The key to successfully building an audience as a performer is balance. While we just spent a lot of time discussing how and why being online is so important for your brand, it doesn’t mean you can just perform and immediately leave the venue; you should be available for your audience as well as your peers in the local music scene.
Person-to-person interaction is so important for your brand, and while it can seem disingenuous to view interaction as something to use for gain, it’s not really; it’s just about being intentional with your dialogue with supporters. A short conversation with one person can make them want to see you more and want to hear more of your music. It’s that simple. A hundred short conversations after your set can turn into a whole audience.
Know Your Brand
One of the most important aspects of being a performer is understanding yourself and your brand. Every type of performer is different; a DJ is there to create a great time and make money for the bar, while a singer/songwriter might be more invested in giving their audience an intimate, memorable experience.
No matter what, be true to yourself and your work. People value authenticity, so give it to them, along with the above engagement tips, and you’ll be in great shape when it comes to building an audience.
Stand Out With Luminant Music
With a tool like Luminant Music, you can showcase your music and yourself in ways that are more creative and unique than many other performers out there, engaging your audience online and in person. In a crowded field like that of music performance, there are ways you can set yourself apart. Luminant Music allows you to add visual elements to captivate your audience both online and at the event itself.
To learn more about how Luminant Music can work for you, sign up for our 14-day free trial! You’ll be able to create exciting graphics and visuals for events big and small.