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Matt Holden


Recent posts by Matt Holden

2 min read

3 Ways to Enhance Your Focus With Music

By Matt Holden on Mar 16, 2020 6:20:13 PM

This might be a slightly controversial subject, but many people choose to listen to music to help them focus. There are several situations where listening to music might even be preferable to silence, but these preferences vary from person to person. For some, white noise - like the sound of rain or Star Trek’s Starship Enterprise - can be better than music or silence for a certain task.

Topics: Music Visualization
3 min read

What is Music Visualization?

By Matt Holden on Mar 16, 2020 6:18:58 PM

Music visualization isn’t a new concept, but its power is undeniable. When we see moving images or figures mirroring or mimicking the music we hear, we experience an increased level of engagement, interest, and sometimes mesmerization.

Topics: Music Visualization
3 min read

4 Ways to Take Your Music Videos to the Next Level

By Matt Holden on Feb 7, 2020 8:45:00 AM

If you’re already in the swing of producing music videos through Luminant Music, you’re well ahead of the pack. You’re making your music more interactive and engaging, which is more than most artists can say.

Topics: Performer
3 min read

Three Ways Our Experience With Music Has Changed

By Matt Holden on Feb 4, 2020 1:21:39 PM

From the debut of MTV to the rise of the CD and eventually the era of streaming, the way people experience music transformed dramatically over the decades. Music producers of all stripes wrestle with a constantly changing landscape where music production has become simultaneously more democratic and competitive.

Topics: Luminant Music Music Visualization
2 min read

Music Video Production Best Practices

By Matt Holden on Jan 31, 2020 5:03:33 PM

Stimulating both the auditory and visual senses makes for a memorable experience, but there are a few best practices to keep in mind when creating a video that suits your music productions. You want to engage and connect with your audience as much as possible, so understanding the fundamentals of what constitutes a great music video is essential.

Topics: Luminant Music
3 min read

Why Your Music Needs to Be a Visual Experience

By Matt Holden on Jan 28, 2020 10:54:16 PM

The combination of visual and auditory stimulation is not a new concept, not by a longshot, but its potency as a way to engage an audience can sometimes be overlooked. For artists seeking more effective ways of connecting their audiences to their music, live or not, considering an upgrade to visualization is worth it.

Topics: Luminant Music Music Visualization Performer Musician
4 min read

5 Ways to Stay Top of Mind with Your Audience

By Matt Holden on Jan 22, 2020 3:10:10 PM

Gathering an audience is a great feeling – now it’s time to keep them engaged. Once you’ve built a following, it’s important to keep them interested so they keep coming to your shows and spreading the word about your music. When you stay on the top of their mind, your audience is more likely to spread the word. Word of mouth is the most trusted form of marketing; in fact, 8 in 10 trust word-of-mouth recommendations completely or somewhat, making it the most trusted form of advertisement.

Topics: Luminant Music Music Visualization Musician
4 min read

How to Build an Audience Online as a Music Performer

By Matt Holden on Dec 17, 2019 12:00:00 PM

No matter what medium you use – playing an instrument, singing, or DJing – every performer knows there are a lot of challenges when it comes to putting on a successful event. There’s equipment to haul and set up properly, soundchecks to perform, and a show to put on. It can be an uphill effort, even if it’s worth it in the end. 

Topics: Luminant Music Music Visualization Performer Musician

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